The 6 questions to answer when creating a new brand: How Hoshino Resort Innovates
The 6 questions to ask before you create a new brand and learn from Hoshino Resort
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Jun 16, 20214 min read
Neuroscience in Branding: to make a memorable 2%
Neuroscience helps brands be memorable
May 7, 20215 min read
Brand localisation to Japan: Costa Coffee
Costa Coffee's strategy and approach to enter into the Japanese market
Apr 4, 20213 min read
The five minutes Brand guide, with examples
We tell you what brand is in five minutes
Mar 4, 20214 min read
Time to make the impact of the Mottainai spirit visible
The current sustainability concept in Japan and how it can be involved with their own sustainable philosophy
Jan 22, 20215 min read
Country brand — Japan having the highest brand power in 2020
Key insights from the country index in 2020
Nov 23, 20203 min read
Brand Management — autocratic or democratic?
Autocratic and democratic approaches to brand management
Nov 9, 20203 min read
A brand is an enabler for sustainable innovation
Tips from Japanese and British brands on how to create a sustainable brand
Sep 21, 20203 min read
Brand-led Regional revitalisation
Place branding; how branding can help revitalise society and the regional economy
Sep 7, 20203 min read
Diversity and brands in Japan
How to address and express diversity and inclusion matters, based on brand's values, strategically?
Jul 13, 20203 min read
Why customer experience matters?
3 reasons why customer experiences is key, with an example of Uniqulo, Japanese fashion brand
Jun 29, 20202 min read
How to make your brand agile
What helped Crowdless gain market perceptions were Brand purpose and agility
Jun 15, 20203 min read
Customer experience in the digital age
Digitalisation help customers have better experiences as Starbucks, Uber and Amazon proved
Jun 1, 20203 min read
COVID-19 and Brands
Covid-19 brought people new brands into their life. They will keep observing if a brand promise and actions match.
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