The 6 questions to ask before you create a new brand and learn from Hoshino Resort

Neuroscience helps brands be memorable

Costa Coffee's strategy and approach to enter into the Japanese market

We tell you what brand is in five minutes

The current sustainability concept in Japan and how it can be involved with their own sustainable philosophy

Key insights from the country index in 2020

Autocratic and democratic approaches to brand management

Tips from Japanese and British brands on how to create a sustainable brand

Place branding; how branding can help revitalise society and the regional economy

How to address and express diversity and inclusion matters, based on brand's values, strategically?

3 reasons why customer experiences is key, with an example of Uniqulo, Japanese fashion brand

What helped Crowdless gain market perceptions were Brand purpose and agility

Digitalisation help customers have better experiences as Starbucks, Uber and Amazon proved

Covid-19 brought people new brands into their life. They will keep observing if a brand promise and actions match.