Brand localisation to Japan: Costa Coffee
Costa Coffee's strategy and approach to enter into the Japanese market
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The five minutes Brand guide, with examples
We tell you what brand is in five minutes
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Time to make the impact of the Mottainai spirit visible
The current sustainability concept in Japan and how it can be involved with their own sustainable philosophy
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A brand is an enabler for sustainable innovation
Tips from Japanese and British brands on how to create a sustainable brand
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