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Brand localisation to Japan: Costa Coffee
Costa Coffee's strategy and approach to enter into the Japanese market
May 7, 20215 min read


The five minutes Brand guide, with examples
We tell you what brand is in five minutes
Apr 4, 20213 min read


Time to make the impact of the Mottainai spirit visible
The current sustainability concept in Japan and how it can be involved with their own sustainable philosophy
Mar 4, 20214 min read


A brand is an enabler for sustainable innovation
Tips from Japanese and British brands on how to create a sustainable brand
Nov 9, 20203 min read
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