Time to make the impact of the Mottainai spirit visible
The current sustainability concept in Japan and how it can be involved with their own sustainable philosophy
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Nov 9, 20203 min read
A brand is an enabler for sustainable innovation
Tips from Japanese and British brands on how to create a sustainable brand
Jun 1, 20203 min read
COVID-19 and Brands
Covid-19 brought people new brands into their life. They will keep observing if a brand promise and actions match.
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